Corporate color in stands: visual impact and audience connection

In today’s highly competitive trade show and event environment, capturing the attention of attendees is one of the biggest challenges for any brand. The stand’s design plays a key role in that first impression, and among all its elements, color stands out as one of the most powerful and strategic tools.

Far from being just an aesthetic detail, color works as a visual language capable of transmitting emotions, values, and even reinforcing brand identity. Using it effectively can mean the difference between a stand that goes unnoticed and one that becomes a memorable experience.

Color as a Communication Tool

Various studies show that colors directly influence people’s emotions and behaviors. That’s why it’s essential to choose the right tones depending on each brand’s goals. Some examples:

Red: energy, urgency, and passion. Perfect for conveying dynamism and movement.

Green: growth, harmony, and sustainability. Widely used by eco-conscious brands.

Blue: trust, calm, and professionalism. Ideal for transmitting reliability.

Yellow: optimism and attention. A vibrant tone that helps highlight key areas.

 

Integrating Corporate Color into the Stand

At Nexo Events, every project is tailor-made, and the client’s corporate color is always one of the central pillars of the design. It’s not just about replicating a color—it’s about strategically incorporating it to reinforce the brand message without overwhelming the visitor.

A well-known method for maintaining color balance is the 60-30-10 rule:

• 60% dominant color (main structure or background of the stand)

• 30% secondary color (furniture or functional elements)

• 10% accent color (key messages, products, or lighting)

Real-World Examples from Our Projects

In our recent designs, we’ve worked with brands whose main corporate colors were red or blue. In these cases, the dominant color was applied to the structural elements of the stand, while secondary tones were used for contrast and balance. The accent color was introduced in strategic areas such as screens, signage, or interactive zones, creating focal points without disrupting the overall harmony.

 

A Cohesive Design that Strengthens Your Brand

Smart use of color doesn’t just draw attention—it builds identity, evokes emotion, and generates brand recall. At Nexo Events, we design stands that connect with audiences at first sight, carefully crafting every visual detail to stay true to each client’s essence.

Planning your next event? Let us help you turn your brand’s identity into a memorable and impactful stand experience.