Creative signage that captivates: from 3D vinyl to flexible neon

At every trade fair there is a decisive instant: the moment when a visitor looks up and decides whether to approach your stand or keep walking. That instant usually lasts less than two seconds and, more often than not, the one who speaks up is neither a sales rep nor an exhibitor but the signage itself. At Nexo Events we have spent more than twenty-five years turning logos, typefaces and messages into visual experiences that seduce at first sight; posters, vinyls and signs that tell a story before the conversation even begins .

Signage that speaks for your brand

When a sign is well thought out, it ceases to be a mere graphic support and becomes a silent ambassador that works around the clock. A back-lit dimensional word can evoke prestige; a flexible-neon claim, modernity and ease; a textured vinyl, closeness and a desire to touch. It is not just about displaying identity but about translating brand values into shapes, volumes and lights that spark curiosity and, above all, generate recall. Visual-retention studies confirm that an iconic element placed at the right height can boost spontaneous recall by up to eighty percent—an undeniable competitive edge in aisles overloaded with stimuli.

Trends making the difference in 2025

LED technology has consigned classic neon to museum nostalgia; the new flexible tubes use seventy percent less energy and allow impossible curves, perfect for creating “Instagram-worthy” corners. 3D vinyl has moved beyond novelty and is consolidating itself as an ally in product launches: its millimetric relief invites interaction and, in passing, communicates innovation with a simple tactile gesture. Back-lit dimensional letters, with a diffused light caressing the outline, add sophistication without glare, while VOC-free UV-gel inks appeal to brands demanding consistency between sustainable discourse and execution. The good news is that all these solutions coexist; choosing the right combination means understanding which emotion we want to trigger and at what point in the visitor’s journey it should appear.

A message that can be seen and felt

Signage is, in the end, a silent conversation between your brand and the public. It can be as brief as a greeting or as eloquent as a manifesto, but it never leaves anyone indifferent when designed with intention. When that intention is backed by technology, sustainability and impeccable execution, the result translates into measurable notoriety and connections that outlast the fair. If the moment has come for your stand to speak in its own voice—a voice forged of light, texture and colour—we will be delighted to hear your idea and turn it into an irresistible attraction point. Discover how we can help you in our signage and graphic production section or write to us directly; at Nexo Events, every letter counts and every sign leaves a mark.