Generative AI in events: personalize messages and content in real time

Personalization is no longer a “nice-to-have.” 71 % of consumers expect tailored interactions and 76 % feel frustrated when they don’t get them. In the meetings world, the pressure is identical: 50 % of planners already use AI and 42 % deploy it for attendee-to-sponsor matchmaking.

Why generative AI is a game-changer for your stand

• On-brand assets in seconds — copy, visuals and video adjusted to each visitor.

• Smart agendas & recommendations — the event app pushes demos or sessions that matter.

• 24/7 multilingual chatbots — answer FAQs, qualify leads, log preferences.

• Live analytics — dashboards that tweak staffing, capacity or AC on the fly.

Early adopters report 10 – 25 % higher ad-spend ROI from hyper-personalized campaigns.

Real-world inspiration

• Cvent IQ — “Personalization at Scale” delivers bespoke session and networking tips and auto-summaries each day.

• Candelaria (FITUR 2025): Colombia’s first generative-AI tourist chatbot created on-the-spot travel routes for every visitor.

Ready for the next level?

At Nexo Events we know that the implementation of generative AI (or any marketing innovation) can raise questions: where do I start? What resources do I need? How do I measure success?
If you feel this way, we are here to help you without obligation: contact us at comercial@nexoevents.com