Heimtextil: When Textiles Stop Being Products and Become Systems

Heimtextil take a new step into the future, becoming the fair where textiles stop being just products and turn into systems. These are the innovations the event has in store:

The use of AI in the textile world

AI will be present throughout the fair, but what truly matters is not its presence, but how it is used:

• AI as workflow: integrated into work processes to speed up material selection (end use, regulations, availability…) and reduce the number of revisions and adjustments a product undergoes.

• AI + interior design: helps choose materials based on performance, generate coherent variants, and visualize solutions—reducing uncertainty and shortening decision times.

• Reactive experience: in the “Among All” installation by Patricia Urquiola, the idea of spaces that respond to presence is introduced, connecting technology with craftsmanship.

At Heimtextil, value no longer lies only in the material, but in a combination of factors: material + information + the product’s ability to integrate into a project.

Performance as an argument

In sectors such as contract and hospitality, purchasing increasingly resembles buying technology: functional and risk requirements come first, and only then is the product’s aesthetic decided.

• Regulation and safety as a filter: in most cases, the first questions concern fire performance, applicable certifications, and compatibility with the intended use. If a material fails this first filter, it is discarded without entering aesthetic discussions.

• Maintenance and operation: ease of cleaning, stain resistance, abrasion wear, color stability, and availability are highly valued.

• Environmental comfort: certain textures or designs convey warmth, absorb sound, and enhance the sense of well-being.

The shift in surfaces and flooring

For the fair, flooring is no longer “the last thing to be chosen.” It is now seen as a component that shapes both design and the day-to-day operation of a space.

• Greater prominence of carpets and flooring solutions through dedicated areas and curated programming.

• An opening toward broader flooring options, including non-textile solutions.

This is a key category because flooring determines perceptions of quality, maintenance, and safety in real projects.

The Nexo Factor

These innovations align directly with how Nexo Events designs and produces spaces that work in the real world:

• Stands designed for decision-making, not just for viewing

• AI applied to production and consistency

• Performance as part of spatial design

• Surfaces that work (flooring, acoustics, light)