What are AI agents? Artificial intelligence has evolved over the years, and its changes are becoming faster and more effective. Today, AI can plan your tasks, connect with specific tools, make decisions within certain limits, and execute actions. This is what we call an AI agent. AI agents are capable of working towards a specific objective. They can analyse information, divide a task into steps, use digital tools, and move forward until an action is completed, using reasoning, planning,... Read more
Was your trade show worth it? How to calculate the real ROI of an event As a company, participating in a trade fair represents a significant financial investment. This includes everything from stand design and logistics to travel, accommodation, promotional materials, staff, and marketing efforts. However, many companies still superficially evaluate the success of a trade fair by measuring: How much activity there was Whether the stand was full How many contacts were made But the real... Read more
Heimtextil take a new step into the future, becoming the fair where textiles stop being just products and turn into systems. These are the innovations the event has in store: The use of AI in the textile world AI will be present throughout the fair, but what truly matters is not its presence, but how it is used: AI as workflow: integrated into work processes to speed up material selection (end use, regulations, availability…) and reduce the number of revisions and adjustments a... Read more
Exhibiting at a trade show is not just about “building a nice-looking space.” It’s an investment in visibility, brand perception, and—most importantly—commercial opportunities. That’s why, when someone asks “how much does a stand cost?”, the right answer is rarely a single number: it depends on decisions that may seem small, but can shift the budget far more than expected. At Nexo Events we see it every season: the budget “looks”... Read more
Talking about stand budgets often triggers two very common feelings: confusion and distrust. Confusion, because many line items are hard to understand. Distrust, because the final budget often doesn’t look like the initial one. This article is not meant to teach you how to build a stand. It aims to do something much more useful: help you understand what you’re paying for and why—so you can make informed decisions and avoid surprises. Why do stand budgets seem so... Read more
Alimentaria has become an essential meeting point for professionals in food, beverages, and gastronomy at an international level. Across its ten thematic areas, the event brings together proposals ranging from gourmet products, beverages, and preserves to solutions focused on food-service, restaurants, and the HORECA channel. For many companies, Alimentaria represents a real opportunity to accelerate growth. Exhibiting at the show helps brands gain visibility beyond their local market, connect... Read more
At a trade show, a booth is not only a physical space — it also includes a digital environment. The Wi-Fi, screens, laptops, and CRM integrations are all under heavy simultaneous use. For this reason, when an incident occurs, it’s important to have an emergency plan that is both fast and effective. WHY IS IT NECESSARY TO HAVE AN EMERGENCY PLAN FOR YOUR BOOTH? At an event, a digital incident can have an immediate impact on: Lead capture Brand image Data protection... Read more
How to design a booth that complies, performs, and converts—without last-minute improvisation The 2026 trade show season starts at full speed in Barcelona, with ISE (3–6 February 2026) and MWC (2–5 March 2026) almost back-to-back at Fira Gran Via. For exhibitors, this sets a new standard: a booth must make a strong visual impact, yes—but it also needs to be auditable, operationally solid, and commercially effective. At Nexo Events, we design and produce... Read more
At a trade fair or conference, thousands of people pass through the aisles… but not everyone has the same experience. People with reduced mobility, visual impairments, or limited language skills may encounter steps, narrow aisles, illegible text, or content only available in video format without subtitles. The result: frustration, lost business opportunities, and a brand image that is poorly aligned with current values. At the same time, the European Accessibility Act is already... Read more