The first impression at a stand is key to sparking the public’s curiosity and interest, motivating them to approach the stand. That’s why many companies today aim to innovate their brand identity, something that will help reflect the company’s personality and values.
FIRST IMPRESSIONS
The brand is fundamental to capturing the public’s attention. For a stand to be recognized, it is essential to maintain an attractive visual coherence, followed by effective... Read more
From February 26 to 29, Barcelona will once again emerge as the epicenter of the telecommunications industry, establishing itself as the global capital of connectivity. The Fira de Barcelona will host key leaders and thinkers from the sector, converging to participate in the latest installment of the Mobile World Congress (MWC) 2024. Over 1,100 speakers will engage in discussions before an audience of 95,000 congress attendees, exploring the future of connectivity. Latest Smartphone... Read more
What impact has AI had on events? Artificial Intelligence has become a key ally in enhancing the experience at events of all kinds. From corporate conferences to massive festivals, AI has revolutionized the way these gatherings are planned, executed, and enjoyed. Its influence spans from logistics to audience engagement, providing significant advancements that transform the event landscape today. Here are some objectives that AI can fulfill: Personalization of experiences: AI enables... Read more
1. WHAT IS THE DRUPA FAIR? The Drupa Fair is the largest in the world for the graphic and printing industry. It takes place in the city of Düsseldorf, Germany, in the month of May. This event attracts companies from around the world to showcase their latest products and technologies in the fields of digital printing, offset printing, flexography, screen printing, packaging, and more. 2. WHICH ACTIVITIES WILL YOU FIND AT DRUPA? The fair will offer, as in every edition, a wide range of... Read more
Key benefits that companies obtain by participating in trade shows The use of Artificial Intelligence in business is becoming increasingly common and is necessary for the optimization and evolution of technology. Machines are capable of making decisions independently, without the need for human interaction, with the aim of making processes more efficient and faster. The implementation of Artificial Intelligence can be applied in various aspects, and these contribute significant... Read more
The new technological revolution has been rapidly implemented in all aspects of our lives. Events have not been left behind, as cutting-edge technologies are being used to stand out and offer services never seen before. The metaverse will revolutionize this sector. Before addressing the question, it is necessary to understand the concept of the metaverse and its pros and cons. What is the Metaverse? The metaverse is a digital reality accessed through specific devices such as virtual reality... Read more
WHAT IS EUROSHOP? EuroShop, the world’s trendsetting retail exhibition, prepared 123,799 square meters of net space to host over 94,000 people from over 142 countries. The complex will have 17 rooms where more than 2,292 companies will present their latest innovations and solutions. The event was last held in 2020 and has since been restricted due to the Covid-19 pandemic. In conversations with reporters, exposition executives commented on some of its features. “These fairs are... Read more
WHAT IS THE ISE? Integrated Systems Europe, commonly known as ISE, is the world’s largest trade show for audiovisual systems integration. It is organized and managed by Integrated Systems Events, a joint venture of industry associations AVIXA and CEDIA, two of the world’s leading audiovisual organizations. In addition, Integrated Systems Europe is responsible for the Smart Building Conference, Digital Signage Summit Series and Integrated Systems Russia, which is one of the reasons... Read more
What the DMEA Berlin event is about? The event will feature a trade fair where companies can showcase their latest products and services, as well as a congress where industry experts can share their knowledge and insights on the latest developments in digital health. The congress will cover a wide range of topics: Telemedicine Ehealth Mhealth Digital health services. One of the main themes of Connecting Digital Health 2023 will be the integration of digital technologies into the... Read more