At Nexo Events, we believe that events are more than just fleeting moments. They are powerful tools that, when properly planned, can transform cities, stimulate economies, and leave a positive legacy. However, it's also important to acknowledge that not everything is automatically positive. Some effects may be perceived as negative if not managed correctly. Therefore, we want to show you both sides of the coin, and how to turn each challenge into an opportunity. Economic Benefit… but... Read more
The world of events and trade shows is highly competitive. A stand must be a powerful tool to attract attention, generate networking opportunities, and reinforce brand identity. At Nexo Events, we know that success is no coincidence—it's the result of thoughtful strategy. Here are the key principles we apply to create impactful stands. 1. Personalisation and Visitor Experience Truly memorable stands are those that reflect the brand’s identity and are tailored to engage the target... Read more
In the seafood industry, few events hold as much weight as Seafood Expo Global. Barcelona will once again host this major international gathering that brings together key players in the sector: from producers to distributors, including machinery, packaging, and technology companies. For many brands, being at this trade fair isn’t just a business opportunity—it’s a statement of leadership. Seafood is the place to network, showcase innovations, and project your brand image on a... Read more
In today’s highly competitive trade show and event environment, capturing the attention of attendees is one of the biggest challenges for any brand. The stand’s design plays a key role in that first impression, and among all its elements, color stands out as one of the most powerful and strategic tools. Far from being just an aesthetic detail, color works as a visual language capable of transmitting emotions, values, and even reinforcing brand identity. Using it effectively can... Read more
The fair has emerged as the leading event in Spain within the defense sector, consolidating its role as a key space for technological innovation, international cooperation, and the promotion of the defense industry.
Held at the Madrid Trade Fair Center (IFEMA) and organized by the FEINDEF Foundation, this fair is not only a showcase of strategic advances but also a driving force of opportunities for companies, institutions, and professionals.
WHAT IS FEINDEF?
FEINDEF is the... Read more
Nowadays, events are one of the most effective marketing strategies to connect with customers and strengthen brand identity. To stand out, it is essential to offer an unforgettable experience, generate engagement, and provide unique content. These strategies will not only capture the audience’s attention but also create a lasting impact. 1. Experiential Marketing: Creating Unforgettable Moments Surprising and exciting attendees helps imprint the brand in their memory as a positive... Read more
In this article, we will share several easy-to-use and free tools that you can implement as you see fit. These will also help you keep your business more organized without increasing your expenses.
Canva
This application is free with the basic plan, but that is not a limitation since you can use it as many times as you want. With it, you can create teams to design logos, presentations, infographics, and even videos with millions of elements to... Read more
In the event industry, social media marketing plays a fundamental role in attracting clients, generating engagement, and strengthening brand presence. To know if it is truly working, measuring the impact of these strategies on social media is key to analyzing and improving results. 1.Define clear objectives Before analyzing results, it is essential to establish concrete objectives such as: Increasing the number of followers. Boosting engagement with posts. Generating leads for events or... Read more
Who are Generation Z? Generation Z includes individuals born approximately between the mid-1990s and the early 2010s. Following the Millennials, this generation is characterized by some distinctive behaviors and traits: - Digital natives: They have had access to the internet from a young age and possess extensive experience with technology. - Social media: They prefer platforms like Instagram, TikTok, and YouTube, where they consume visual and interactive content. - Education, skills, and... Read more