At trade shows, design attracts but conversation converts. That’s why we focus on the people on your booth: talent that doesn’t just inform—they qualify and create next steps. When roles are clear—who stops traffic, who discovers needs, who books meetings—the booth flows and opportunities don’t slip away. Smart selection wins In Barcelona, ES/EN plus FR/DE/IT/PT depending on the show. Beyond languages: active listening, open body language,... Read more
1. Why talk about sustainability now? New regulations —ISO?20121, the European Climate Law and the CSRD Directive— require exhibitors and organisers to adopt green practices. Brands that anticipate these changes gain a competitive edge, reputation and cost savings. Tangible benefits: Lower long?term operating costs. Enhanced brand image and customer loyalty. Regulatory compliance and access to green subsidies. 2. Modular design: the foundation of a circular... Read more
In today's landscape, where trade fairs, conferences and high intensity sessions stretch over hours sometimes even days wellbeing is no longer a luxury but an operational necessity. Planning an event with a wellness mindset means crafting experiences that nurture body and mind, sustain attention, uplift collective energy and leave a positive, lasting impression. Why add wellness to marathon?length sessions? Greater audience engagement: active and motivated attendees. Better knowledge... Read more
1. What is the phygital experience? The word phygital combines physical + digital. It refers to hybrid experiences that blend elements of the physical world (booths, samples) with immersive digital resources (AR, holograms, apps). The result: memorable impacts and real?time data. 2. Benefits for brands and attendees Spectacular visibility that sets your space apart. Extended engagement: +34?% average dwell time in the booth when AR is used, according to Event?MB?2024. Direct,... Read more
At every trade fair there is a decisive instant: the moment when a visitor looks up and decides whether to approach your stand or keep walking. That instant usually lasts less than two seconds and, more often than not, the one who speaks up is neither a sales rep nor an exhibitor but the signage itself. At Nexo Events we have spent more than twenty-five years turning logos, typefaces and messages into visual experiences that seduce at first sight; posters, vinyls and signs... Read more
In the world of events, the corporate dinner has stopped being a mere protocol formality to become the emotional climax of the day. It’s the moment when executives and clients relax, let their guard down and are ready to listen—and taste—a story that can only be told through well-orchestrated aromas, textures and lighting. At Nexo Events we have spent years designing themed corporate dinners that turn catering into a gastronomic script and the staging... Read more
The final keynote has just finished, crews are dismantling and attendees are heading for the exits. Before the buzz fades, your audience already wants to review what they learned and pass it on. Today, artificial intelligence can deliver highlights, guides and key quotes within minutes, without long editing cycles. What makes an AI summariser different? Real-time transcription of speakers, slides and audience questions. Classification and prioritisation: pulls out... Read more
Picture yourself strolling through a hall filled with LED screens. Everything is colour, light and motion, yet your ears catch little more than a general murmur. Suddenly, a whispered voice—audible only to you—invites you to approach a collaborative robot moving on a table. You stop, and almost without noticing you spend half a minute inside the booth. That pause was triggered solely by focused sound. Why hearing is the new frontier of trade-show experience Recent IAB studies show... Read more
Events that shine: create memorable brand experiences Nowadays, simply taking part in an event is not enough. To truly stand out, brands must go beyond the conventional and create unique experiences that connect with people. A shining event isn’t just a well-run presentation — it’s a powerful tool to position a brand, inspire emotions, and leave a lasting impression. What does it really mean to “shine” at an event? To shine means to grab attention from the very... Read more